When We Dip is an independent electronic music platform connecting artists, labels and listeners through music, storytelling and discovery.

Founded in Dublin by brothers Marcus and Dermot O’Sullivan, When We Dip began as a passion project dedicated to electronic music and gradually grew into an international platform covering artists, releases, premieres, interviews, mixes and the culture surrounding the dancefloor.

After Dermot relocated to Montréal, Canada, he brought Charles Godard on board as co-owner, helping the platform expand its presence across North America while maintaining its international identity.

In 2025, Thomas Gaboury-Potvin, who had served as When We Dip’s Chief Editor for seven years, acquired the company and took over its direction. Building on the foundation established by its founders, the next chapter of When We Dip is focused on developing the platform as a broader ecosystem for electronic music.

Today, When We Dip has generated more than 200 million plays across its SoundCloud and YouTube channels, connecting millions of listeners with music from established names and emerging artists from around the world.

While the magazine remains at the heart of When We Dip, the project has grown beyond editorial. Our platform spans premieres, interviews, mixes, features, radio programming and artist-focused content, with a particular focus on discovering and supporting music that deserves a wider audience. We also operate two record labels:

When We Dip Records; our home for forward-thinking electronic music, spanning the sounds and artists that define the wider When We Dip universe.

Tales Of Romance; our sister label dedicated to deeper, melodic and organic sounds, with a strong emphasis on emotion, groove and timeless electronic music.

Together, the magazine, media channels and labels allow us to work directly with artists throughout their journey—from discovering new music and introducing it to our audience, to releasing it ourselves.

Electronic music has always been about connection: between artists and audiences, between different cities and cultures, and between the underground and the wider world. That remains at the centre of When We Dip. From our beginnings in Dublin to our current home in Montréal and our community around the world, we continue to champion the artists, labels and sounds that keep electronic music moving forward.

This is When We Dip.
Music, culture and discovery—since 2012.